Developing Workforce Development

Day laborers of La Jolla, seek Pasadena center, order Mountain View center, Williamsburg and Bay Parkway had received the workforce development trainings. The three key themes, which are a priority to the women and men day laborers, are: Branding and marketing, customer satisfaction and work ethics. Through various activities bases on popular education methodology day laborers learn and share experiences on this three topics. Due to the bad economy and the high unemployment rate in the nation day laborers had been force to increased and implement new marketing strategies to attract new employers. The workforce branding and marketing work helps day laborers learn basic elements on creating a marketing plan. It also teaches how to develop a brand strategy for day laborer centers. Finally the marketing work provides the 6 marketing strategies that can realistically implemented at a center creating ownership of the marketing strategy among day laborers.